Are you spending your hard earn money on advertising but not getting the results as you want? Are you looking for more high-paying patients & enquiries but have no idea where or how to start? Get help from our Healthcare Digital Marketing Expert - Mayank Arora in a free consultation call.
Did you know there are around 3,30,000 patients who get cataract eye surgery each year in a country.
Since there are so many surgeries there must be many people in your eye clinic. If that is not the case you must be doing something wrong.
Might be, You are not attracting patients to your clinic.
May Be, Because you are using the old-fashioned ways of advertising.
See How My Agency Can Generate High-Paying Patient Enquiries From Your Website
New era asks for new measures.
Today this world needs digital marketing as a weapon to increase patient counts in their clinics or in your clinic.
7 Best Digital Marketing Strategies For Eye Clinics
From the bag of tricks of digital marketing here are the 7 best digital marketing strategies.
1. Easy-to-Navigate Website for Eye Clinic
Website is the main foundation of digital marketing.
It shows your clinic’s online presence and is just like an online visiting card.
Your website must be so attractive, easy to navigate, and interactive that viewers get attracted to it and stay there for a longer time.
Your website must include the following details
- Your Clinic’s Name
- Your Clinic’s Photo
- You and Your Clinic’s Achievements
- Your Clinic’s time duration since established
- Your Contact details
- Your Clinic’s Location
- Your Clinic’s Address
If you include all this information then, it creates a positive online presence.
2. Local S.E.O. for Eye Clinic
Have you created your G.M.B. profile? Yes, it’s the next step after building a website.
it’s the best way to bring your target traffic toward your clinic’s website.
Suppose, you want to know which ice cream parlor is near you, so you will search on Google, “Ice-cream parlor near me” and it will show you different ice cream parlors near you.
Similarly, When someone wants to search eye clinics and searches, “Eye Clinics near me” he/she will be shown a list of eye clinics near him/her.
You must be on the top of that list.
To be on that list you must have a G.M.B. profile. G.M.B. stands for Google My Business profile. You need to provide three main and important details
- Your Clinic’s Name
- Your Location
- Your Contact details
After that, you can customize your G.M.B. profile and the time you want.
Your potential patient can also watch your reviews. Make sure your reviews are positive and if there is a negative
Review, You can give a positive professional reply.
This will not only bring traffic to you but also increase your patient inquiries.
To know more about SEO for Eye Clinic contact our most specialized Healthcare/Medical SEO Specialist (Mayank Arora) or continue reading to learn more about strategies of digital marketing for Eye clinic.Book A FREE 1 On 1 Consultation Call With Mayank Arora
3. Paid Ads For Eye Clinics
Paid Ads are catching pace in the field of digital marketing.
Almost all paid ads work on the principle of P.P.C. (Pay Per Click) means for each click on the ad that you get, you have to pay for it.
Paid ads are present on platforms like Google and various other search engines and are also present on the social media platforms like Facebook, Twitter, and Instagram.
4. Social Marketing for Eye Clinics
Social media marketing is the biggest rising strategy of digital marketing.
Here you can do paid ads as well as free/organic posts. The main aim is to connect with the targeted viewers who can then become potential patients
Paid Ads are the same paid ads as in Google. They also work on the principle of P.P.C.
The second one is by organic posting. It does not require any payment. All you have to do is create posts regularly to build a loyal audience.
You can post on a common topic that can relate to most common people like, “How to keep your eyes healthy” or “How to keep your eyes specs free?”.
The audience will be loyal and if you interact well they will surely convert into patients.
5. Performing Webinars in your Eye Clinics
Don’t underestimate the power of multimedia.
It’s a fantastic way to promote your eye clinic online.
In the webinar promote your clinic and talk about eye fitness and eye health.
Webinars must be done straight from your eye clinic so that you can show off your clinic, facilities, and equipment all at once.
6. Email Marketing for Eye Clinics
Email Marketing is one of the oldest, strongest, and most commonly used digital marketing strategies.
You can gather the list of emails of your current and previous patients with the help of your admin team.
You can even start a newsletter service, where you can give updates about the new treatment or equipment you can give to your patients through your eye clinic.
This can keep them updated about new services and can use them whenever they are in the need of.
7. Youtube Marketing for Eye Clinics
YouTube started on 14 Feb 2005 and has gained great success till now.
YouTube is now the second largest platform after search engines.
It’s a powerful platform if you want to get good and quick results.
Clinic owners can market their patient’s problems and how effectively they handle them in their clinic through YouTube with short videos.
And it will give the best results for your clinic.
Remember your ads or videos should be eye-catching because what catches the eye of the viewer becomes their word of mouth.
Did you know that if standing on a flat surface a human eye can see about 3 miles away which is 8 times less than an eagle eye?
You can watch all this just with an instrument God provided which is an eye and you treat those eyes. You add beauty to this world by adding beauty to the eyes of humans.
And we will be happy to help these messengers of God.
Digital Marketing is my forte and if these strategies are combined with your skills, treatment, and surgeries, it will surely create a blast.
Come with me on your journey & Book a FREE 1-to-1 consultation directly with me to understand digital marketing for eye clinics in a deeper conceptual way.