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Digital Marketing For ENT Clinics/Hospitals

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ENT is believed to be one of the oldest specialties in the country.

You know that ENT Clinics and Hospitals are in great demand these days.

But what is the use of it if patients cannot reach your ENT clinics and hospitals at the right time?

Once a clinic is built it needs enough patients such that it can revert back its investment before the 3rd anniversary of the clinic.

This is the most common problem faced by Ear Nose Throat clinics and hospitals like yours and you can be swayed away by the sword of ‘Healthcare Digital Marketing’.

See How My Agency Can Generate High-Paying Patient Enquiries From Your Website
My Agency generates 1000+ patient enquiries every month for each Doctors & Clinic Owners like you from using the same strategies discussed below.

Digital Marketing is a very heavy-sounding word for online advertising.

Yes! Gone are those days when offline marketing was used to gain patients, Now about 95% of the patients are sitting online. 

You can cross-check this fact when you are riding the bus with almost half of the passengers on their mobile and that too online.

Keeping this in mind here are 7 killer strategies for digital marketing which will boost your patient incoming in your clinic and hospitals.

7 Killer Digital Marketing Strategy For ENT Clinics

These strategies will not only boost your patients but also build trust in the back mind of the people. Discover them below:

1. Website For ENT Clinic

How to get more patients for your ENT clinic?

This is the query that brought you here to this article.

So the first step to digital marketing is having a website for your clinics or hospitals.

Your website must include the following details to make it interactive. These are as follows:

  • Your clinic’s name
  • Your clinic’s image
  • Photos of your recent treatment
  • Photos of your team members
  • Photos of your treatment area
  • Reviews of your clinic or hospital
  • Testimonials of your patients
  • Contact Number of your clinic or hospital
  • Location or Direction of your clinic or hospital

After including all this information, Your website is as ready as a newborn child ready to live his or her life.

This website will create a professional image in the mind of the viewer who can be your potential patient.

2. Local SEO For ENT Hospitals

Have you ever searched, “Coffee Shops near me” and got a list of open coffee shops which are near you and you can easily watch the reviews, Directions to the coffee shop, and link to the website?

Similarly when one searches for, “ENT Clinics or ENT Hospitals Near Me” the name of the clinic or hospital appears on that list.

To make your ENT clinic’s or hospital’s name appear on the list you must create your Google My Business Profile. It requires the following information:

  • Your clinic’s or hospital’s name
  • Your contact number
  • Your location
  • Your website link

Once your profile is created, It may take time to verify your profile.

After that, you can customize your profile and add a link to the website & optimize it more for better rankings.

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To know more about SEO for doctors contact our most specialized Healthcare/Medical SEO Specialist (Mayank Arora) or continue reading to learn more about strategies of digital marketing for ENT Clinics and Hospitals.

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3. Blogging For ENT Clinic

Do You know 77% population reads blogs?

You can create blogs for your clinic or hospital.

After making blogs your main aim is to build a loyal audience that can be gathered with regular blogs.

You have to post blogs regularly and never forget to do the SEO of those blogs because when they rank your blogs get the attention of lots of potential patients.

Blogging not only increases the audience of your blog but can also help you in getting potential patients.

Ultimately, It creates trust in the back of the mind of your potential patients or viewers of the blogs.

4. Paid Ads/Google Ads For Ear Nose Throat Clinics/Hospitals

Paid Ads are a very powerful tool to advertise your clinic or hospital online and generate patient inquiries in no time.

The best platform for paid ads is Google ads for ENT Clinics like yours.

There are two types of ads available on Google

  • Ad Type 1: Search Ads
  • Ad Type 2: Display Ads

Both of these ads work on PPC (Pay Per Click) which means for each click on the ad from the viewer would cost you a certain amount of money. You can easily pay this money because the cost is not much.

5. Social Ads For ENT Clinics/Hospitals 

Social ads are an alternative to Google ads.

Social ads are the same as Google ads but as it is used in social media, It is called social media ads. It also works on PPC (Pay Per Click) and on an impression basis too.

Make sure your ads are rated well because this creates trust in the mind of people.

6. Testimonials Marketing For Ear Nose Throat Clinics/Hospitals

Reviews and Testimonials for your clinics and hospitals are a game-changer when your focus is on building trust in the eyes of your potential patients. 

They create a positive image of your clinics and hospitals in the back of the mind of the viewer who is viewing your reviews and testimonials.

You can ask your past patients whom you have a good rapport with to give testimonials and reviews. 

In return, You can provide some discount in their next consultation.

You can post these testimonials and reviews on your website, GMB profile, and also on all your social media handles too. 

This will surely direct a group of loyal new patients towards you.

7. Quora For ENT Clinics/Hospitals

Quora can be used to produce a large number of patient inquiries.

If you have posted enough answers to the questions of your expertise and have gathered faithful patients from the reference of quora.

All you have to do is to ask them if they have any doubts then they can comment or book a visit to your clinic or hospital. 

Conclusion

In conclusion, Using these strategies could bring your clinics and hospitals a miracle in the form of increased patient visits.

Do you know? The average net revenue for an ENT Clinic was $755,000 in a year.

Just Imagine gaining 1,538$ in a year per patient.

Still struggling with the problem of understanding these strategies, Book a FREE 1-to-1 consultation with me.

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Mayank Arora

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Mayank Arora

I Help and Make Ready Doctors and Clinic Owners to Kill the Headaches of Generating More Patient Enquiries & Clinic Visits Round the Year.