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Dentistry is the most common and important profession in the world these days. Do you know that the first dentist was 5000 years ago?
However, every dentist goes through the problem of gathering patient enquiries at the right time when you need them the most.
Fact says there will be 10,400 new dentists by 2028, which means competition will increase continuously.
To cut off this competition, you need to switch to a better option of using digital marketing as a source of getting more patient enquiries.
See How My Agency Can Generate High-Paying Patient Enquiries From Your Website
7 Digital Marketing Strategies For Dentists
These strategies will build patient count and increase your revenue many times.
1. Website For Dentists
These websites are the new age visiting card. Every professional must carry this visiting card that every dentist like you should have on a website.
Are you thinking about building one? So your website should have the following details
- Your Name
- Your Professional Image
- Your Courses
- Your Degrees
- Your Qualification
- An About us page
- Your Location
- Your Contact Number
- Your Email Address
- Book A Consultation Button
Remember that the ‘book a consultation window must be automated as using a consultation receptionist can be difficult to handle.
Thinking about building a website? You can.
And it’s important because before coming to you or your competitor, Your patient will surely search about you on the Internet, and if you don’t have a website, Your patient will be attracted to your competitor’s website.
2. SEO For Dentists
SEO is a strategy that you can use to bring the traffic of patients to your website, and if you don’t have a website (You should have one), it will bring you patient enquiries.
When a patient needed a dentist in old times, he would directly approach you (If they have your number) or search your name in a Yellow book.
But now times have changed.
All the patient has to do is search online “Dentists Near Me?” and it will show a list of dentists close to him.
Make sure you are on that list.
All you have to do is create a profile on Google My Business Profile and give your
- Contact Number
And voila!!! You are on that listing.
After being on that listing, your next step is to improve your rank.
With better ranking, patients will be able to see you in the list and directly contact you
To know more about SEO for dentists contact our most specialized Healthcare/Medical SEO Specialist (Mayank Arora) or continue reading to learn more about strategies of digital marketing for dentist.Book A FREE 1 On 1 Consultation Call With Mayank Arora
3. Blogging For Dentists
A blog is read by most people these days.
You know how powerful this strategy is when bringing potential patients towards you.
Yes, You can make your blog on a common topic representing your expertise and reaching your potential patients.
If you are new to making a blog, you need to post regular blogs daily.
Once you get the traffic on your blogs, You can easily reduce your blogs to weekly and monthly.
So, Yes, blogging is important because it increases your patient count.
4. Paid Ads For Dentists
You must have heard about paying newspapers to show your ads. Similar is the case with Paid Ads online.
Online Paid Ads like:-
- Google Ads
- Facebook Ads
- Instagram Ads
- Youtube Ads
- Twitter Ads
- Linkedin Ads
You can easily pay these organizations to get your ad on top.
Yes, some marketing sites provide you with a rough estimate of the budget required, but you can come to know about the actual budget once you start using these ads.
5. Social Media Marketing For Dentists
Social Media Marketing is all about the conversation. You have to be actively participating in online discussions.
It is an alternative to Paid ads.
To get an organic (without paying) audience, you need to regularly post on common topics like “Why floss daily ?”.
Blogging is a long-term investment in online marketing, so you have to be consistent.
6. Quora For Dentists
If you know how to use Quora, it can be a game-changer.
HOW TO USE IT?
You can easily answer the questions of your expertise on Quora,
And become an online tycoon in the eyes of the readers, Which, in turn, can then become your potential patients.
WHAT HAPPENS WHEN YOU USE QUORA AS A DENTIST EXPERT?
When you answer the questions regularly and accurately, which is eye-catching and engaging to the viewers, readers, and potential patients.
You create a high-profile image in the back-mind of the readers, viewers, and potential patients, bringing more patient enquiries. Read it again
7. Reviews For Dentists
Reviews are the feedback given to you by patients you treated in the past or are treating right now. Why would they be ready to give you reviews?
- They are impressed because of your good treatment
- Or, You can give a special discount on their next consultation in return for this favor of giving you reviews
Reviews can be included in various places like
- Your GMB (Google My Business)
- Your Website
- On Social Media Platforms
So, in conclusion, these strategies are important when you want to attract more patient enquiries.
And you can easily attract more of these patients with the help of these strategies.
Doctors are patients’ angels, and if I don’t help you ‘My Angels’ in this digital marketing journey, it would be a disgrace.
If you still have queries, Kindly consult me.